6 Ways to Make Instagram Your Best Funnel

by Cynthia Dalton

“I don’t have time to shoot video”.

“I don’t know what to say.” 

“I’ll look silly.”

Clients like to throw me ALL the excuses for not doing video.  

I push right back – because I know that if they start now, they will have a chance to give their businesses a competitive edge as mainstream businesses evolve and recognize the value of  embracing creator culture.  

If you are in business, you should be doing video.  Period.  Pick your platform. Whether on Instagram, YouTube, Tiktok or Linkedin – you need to be creating educational content that shows users who you are and why you are good at what you do.  With video, you can engage with a wider audience than you ever could have through old school in-person networking or paid advertising.  Sure, Facebook has been popular but you should be looking at the GROWING platforms – and Instagram is definitely in the mix (we’ll talk YouTube next week). 

  1. Here are some statistics that might get you off the couch to go shoot video right now:

We are now 11 years into the Instagram platform.  59% of the users are between 18-29 and 33% are between 30 and 49 – and I suspect these numbers are low.  The past two years have seen huge growth in the over 40 age group.  

Instagram is definitely a powerful place for your business or brand right now.  In fact, you should be doing any platform with video…but today we’re talking about Instagram.  Embracing one platform can be daunting enough!

My best advice to you is to swallow your pride, your self consciousness and your fear and start planning a solid live video strategy on Instagram.  Yesterday. 

Here are six very simple steps to a starter Instagram strategy to create connection and get new leads:

  1. Don’t try to make it perfect. Your appeal is in your individuality.  Showcase what you know, your wins and most importantly, what makes you…YOU.  If you are a divorce lawyer that loves to garden, talk mostly about your advice, your awesome clients (sans names, of course) your experience, your excellent staff, and then sometimes, talk about how you hand fertilize your cherimoyas.  You don’t have to be perfect or produce a perfectly polished video.  Showcase expertise but also what makes you authentic. 
  2. Make it a goal to post at least 5 times per week. It’s easiest to use your phone and just go live.  That keeps you from spending hours taping, editing video, paying people to make it beautiful and add captions…going live is as simple as pressing that “go live” button and talking.  You can always retake before you post, but it’s fast and simple and the algorithm loves live. 
  3. Use hashtags! Before you post, add fun stickers and hashtags (up to 30).  This will help your post or story to get more traction.  
  4. Reply to all comments – Yes, every single one.  Instagram loves it when you are social.  After all, it is social media. 
  5. Add a call to action for every post or live. Ask the viewer to DM you to get an answer to a question/get your top 10 list of (blank)/grab your latest webclass/get a free discovery call/receive your pocket coaching. A CTA (call to action) is going to get the lead to directly contact you!  That’s where the magic happens!  When people DM you, START THE CONVERSATION.  BUILD THE RELATIONSHIP – it’s an opportunity to connect with a new potential client. I use a system with my clients that creates a contact for every person that sends a DM…yes, these could eventually be your customers
  6. Be consistent! Make a commitment to show up come hell or high water.  NOTHING gets in the way of your strategy.  Consistency will make or break you on any social media platform.

The opportunity to win business through your own brand of authenticity is unprecedented.  If you are not on video on a social platform, you are missing the biggest opportunity you have to speak to the largest audience available to you who may need you.  This is free of charge to you!  Instagram allows you to draw in and directly communicate with your audience.  Entertain and educate with consistency and you will develop a competitive advantage in your field, whatever it may be. 

“I don’t have time to shoot video”.

“I don’t know what to say.” 

“I’ll look silly.”

Clients like to throw me ALL the excuses for not doing video.  

I push right back – because I know that if they start now, they will have a chance to give their businesses a competitive edge as mainstream businesses evolve and recognize the value of  embracing creator culture.  

If you are in business, you should be doing video.  Period.  Pick your platform. Whether on Instagram, YouTube, Tiktok or Linkedin – you need to be creating educational content that shows users who you are and why you are good at what you do.  With video, you can engage with a wider audience than you ever could have through old school in-person networking or paid advertising.  Sure, Facebook has been popular but you should be looking at the GROWING platforms – and Instagram is definitely in the mix (we’ll talk YouTube next week). 

  1. Here are some statistics that might get you off the couch to go shoot video right now:

We are now 11 years into the Instagram platform.  59% of the users are between 18-29 and 33% are between 30 and 49 – and I suspect these numbers are low.  The past two years have seen huge growth in the over 40 age group.  

Instagram is definitely a powerful place for your business or brand right now.  In fact, you should be doing any platform with video…but today we’re talking about Instagram.  Embracing one platform can be daunting enough!

My best advice to you is to swallow your pride, your self consciousness and your fear and start planning a solid live video strategy on Instagram.  Yesterday. 

Here are six very simple steps to a starter Instagram strategy to create connection and get new leads:

  1. Don’t try to make it perfect. Your appeal is in your individuality.  Showcase what you know, your wins and most importantly, what makes you…YOU.  If you are a divorce lawyer that loves to garden, talk mostly about your advice, your awesome clients (sans names, of course) your experience, your excellent staff, and then sometimes, talk about how you hand fertilize your cherimoyas.  You don’t have to be perfect or produce a perfectly polished video.  Showcase expertise but also what makes you authentic. 
  2. Make it a goal to post at least 5 times per week. It’s easiest to use your phone and just go live.  That keeps you from spending hours taping, editing video, paying people to make it beautiful and add captions…going live is as simple as pressing that “go live” button and talking.  You can always retake before you post, but it’s fast and simple and the algorithm loves live. 
  3. Use hashtags! Before you post, add fun stickers and hashtags (up to 30).  This will help your post or story to get more traction.  
  4. Reply to all comments – Yes, every single one.  Instagram loves it when you are social.  After all, it is social media. 
  5. Add a call to action for every post or live. Ask the viewer to DM you to get an answer to a question/get your top 10 list of (blank)/grab your latest webclass/get a free discovery call/receive your pocket coaching. A CTA (call to action) is going to get the lead to directly contact you!  That’s where the magic happens!  When people DM you, START THE CONVERSATION.  BUILD THE RELATIONSHIP – it’s an opportunity to connect with a new potential client. I use a system with my clients that creates a contact for every person that sends a DM…yes, these could eventually be your customers
  6. Be consistent! Make a commitment to show up come hell or high water.  NOTHING gets in the way of your strategy.  Consistency will make or break you on any social media platform.

The opportunity to win business through your own brand of authenticity is unprecedented.  If you are not on video on a social platform, you are missing the biggest opportunity you have to speak to the largest audience available to you who may need you.  This is free of charge to you!  Instagram allows you to draw in and directly communicate with your audience.  Entertain and educate with consistency and you will develop a competitive advantage in your field, whatever it may be. 

Cynthia Dalton is the founder of Dalton Interactive, which provides marketing strategy, support and systems for small to midsized US businesses. She has two passions: watching clients’ numbers grow and hiking really big mountains. 

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